FRAGRANCE FOUNDATION
New York niche fragrance brand opens scent studio in the hills of Tuscany.
Christopher Draghi and Robert Dobay in their Tuscan studio
Renowned New York-born fragrance brand, source adage, finds inspiration – and a new home – among the vineyards and olive groves of coastal Tuscany. Under a fresh new slogan of “Born in New York. reMade in Italy”, founders and fragrance creators Christopher Draghi and Robert Dobay have traded their fragrance boutique in trendy Hudson, New York for a new “olfactory studio” in the quiet hilltop town of Riparbella. This renowned Italian wine region, with rolling hills that sweep up from the sea, forms the picturesque backdrop to the stylish “adage studio olfattivo”.
They transformed the ground level of a handsome 18th century Tuscan “palazzetto” into a modern scent workspace. With an elevated retail reception area designed with touches of Italian mid-century flair, the studio opens up to a rare peek into the perfumer’s world of raw ingredient vials and stainless steel worktables in full view. It’s an intentional shift in focus from a traditional retail experience to one that reflects what source adage is all about: the passion for creating fragrances. As the space evolves, Draghi and Dobay imagine welcoming fragrance lovers from around the globe for workshops and events with experts in the industry.
The move to Italy also allows the hands-on duo to oversee production of their beloved niche fragrances in Europe and personally introduce their niche brand to a new, fragrance-savvy European market. Four of the current eau de parfums (with more to be added over the course of 2025), the Signature Collection of luxury home fragrances and an all-natural home fragrance collection already find themselves at select retailers as well as at their “adage studio olfattivo” in Via 20 Settembre, 36, Riparbella (PI). Christopher and Robert welcome visitors to the studio to talk fragrance, test their creations or even participate in a workshop curated for small groups.
Visit adage studio olfattivo:
Via 20 Settembre,36, 56046 Riparbella (PI)
Follow:@sourceadage_italia