New York-born niche fragrance brand, source adage, hosts an olfactory experience, NICHE NIGHT, in the center of Florence during the upcoming international fragrance fair, Pitti Fragranze. The perfumery-meets-mixology affair will be at Florence’s coolest lounge - the new W Florence hotel - in the city’s historic center.

Renowned New York-born fragrance brand, source adage, finds inspiration – and a new home – among the vineyards and olive groves of coastal Tuscany. Under a fresh new slogan of “Born in New York. reMade in Italy”, founders and fragrance creators Christopher Draghi and Robert Dobay have traded their fragrance boutique in trendy Hudson, New York for a new “olfactory studio” in the quiet hilltop town of Riparbella. This renowned Italian wine region, with rolling hills that sweep up from the sea, forms the picturesque backdrop to the stylish “adage studio olfattivo”.