NICHE NIGHT IN FLORENCE

New York-born niche fragrance brand, source adage, now with its studio in Riparbella, Tuscany, hosts an olfactory experience, NICHE NIGHT, in the center of Florence during the upcoming international fragrance fair, Pitti Fragranze. The perfumery-meets-mixology affair will be at Florence’s coolest lounge - the new W Florence hotel - in the city’s historic center.

The protagonist of the night is source adage’s swoon-worthy niche perfume, aétai. The seductive, ambery-floral scent will be the inspiration for the brand’s scent installation, showcasing key ingredients and accords of its composition, and signature cocktails created exclusively for the evening featuring spirits from niche Tuscan gin maker, DIN’S. It’s a Tuscany-meets-New York narrative that will captivate the senses.

Like source adage, the design-forward W Hotels brand is a New York original now with roots in Tuscany. The hotel, with 1960s-70s Italian design influences, houses an expansive indoor garden courtyard with full bar and DJ booth. that keep the drinks flowing and energy joyful.

Welcome drink, DJ sets and exclusive give-aways await!
RSVP now to join the party.

When: Saturday, September 13th, 2025, from 7pm to 9pm
Where: W Florence, Piazza dell’Unità Italiana, 4B
RSVP: ciao@sourceadage.it