New York-born niche fragrance brand, source adage, hosts an olfactory experience, NICHE NIGHT, in the center of Florence during the upcoming international fragrance fair, Pitti Fragranze. The perfumery-meets-mixology affair will be at Florence’s coolest lounge - the new W Florence hotel - in the city’s historic center.

This year marks a special milestone: the very first Festa della Vendemmia at Tenuta Prima Pietra — a celebration of nature, community, and the joy of a new vintage. We are thrilled to invite you to a day dedicated to celebrating the beauty, science, and joy of harvest. Save the Date: October 4th, 2025

Inspired by this extraordinary natural surrounding, Caiarossa in Natura celebrates the deep bond between Caiarossa and its territory. On Sunday, 6 July 2025, we invite you to live a unique sensory experience, discovering the scents of the Mediterranean landscape and the unmistakable soul of our wine Aria di Caiarossa.

An unmissable summer 2025 events calendar with a spectacular view from Riparbella’s, Tenuta Prima Pietra.